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Sports Conference, Colombo, May 2016





ABU Sports unveils New Initiatives in Colombo, Sri Lanka (May 28-30, 2016)

The ABU Sports Group Conference in Colombo, Sri Lanka, has taken several steps towards enhanced cooperation among its members. These include, the content sharing platform, production and transmission service, and activities related to training. Members expressed their support to the initiatives while, concerns were also raised over its effectiveness.

Delegates said the intention behind the initiatives however is good for members and the union in the long run. An entire panel discussions with experts in sports broadcasting was devoted to the initiatives. The discussion also saw members feedback, comments and suggestions.

Closing the conference, the Chairman of the ABU Sports Group, Jiang Heping said, the initiatives are not simply a plan or a proposal anymore. What we now need is action. If ABU Sports is to move ahead, such new initiatives and strategies must be welcomed and implemented.

Delivering the keynote address at the opening the Sri Lankan Minister of Parliamentary Reforms and Mass Media, Honb’le Gayantha Karunathilake described the Asia Pacific Broadcasting Union as a tower of strength to the broadcasters in Asia.

He said, the ABU has not only united broadcasters but helped secure media rights of major sports events in a cost effective way and helped improve sports broadcasting and production standards. For Sri Lanka, sports is a great unified, he said. It plays a greater role by fostering unity among ethnic groups following the 30-year-old unrest in the country.

The ABU Secretary General, Dr. Javad Mottaghi said, ABU is growing and expanding fast and so is sports broadcasting. Asia will be the focus in terms of sports, if not already, said Dr. Mottaghi.

The three day conference saw several presentations from members in whats is called the “members forum”. Presentations were made by delgates from Iran, Thailand, India, Afghanistan and China. Delegates said the presentations gave them a better understanding of each other in terms of challenges and the over-all sports and broadcasting situation in the respective countires.

The ABU and the Host Broadcast Services HBS, also signed a memorandum of understandign at the conference. The MoU, which is in line with “ABU’s New Initiatives, the training academy. This is expected to benefit members in terms of capacity development of our members. 

The conference also saw presentation on the up-coming events like – the Beach Games in Vietnam later this year, the SEA Games 2017 in Malaysia, and the AIMAG 2017 in Turkmenistan. Among others, the members were also able to discuss and share several sporting events, such as Rio Olympics.

The next Sports Group Conference will take place in Bali, Indonesia (October 18-20, 2018) on the sidelines of the ABU General Assembly.

 




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